HUF

HUF was founded by professional skateboarder Keith Hufnagel (R.I.P). It was originally a boutique shop in San Francisco that opened in 2002. With it's roots firmly in skateboarding and streetwear, the shop quickly grew in popularity and Hufnagel started his own brand HUF as we know it today. HUF is now based in LA with retail locations scattered around the globe.