Dime

The origin of Dime began in 2005, when teenagers Antoine Asselin, Phil Lavoie, Bob Lasalle, Hugo Balek, Charles Rivard, Eric Reidl and Alexis Lacroix began posting collections of humorous skate videos to the beat of nostalgic 90s hip-hop. Today, Dime has a physical store in Montreal and they maintain their tongue in cheek, 90's nostalgia through their art direction.